Client
Campus Founders
HEILBRONN SLUSH’D
Location
Heilbronn, Germany
CHANGE THE WORLD
Heilbronn SLUSH'D is the ultimate festival for innovative startups and companies, forward-looking investors, leading institutes and the next generation of founders. It brings together the “who's who” of the start-up ecosystem. Campus Founders has secured the license for the SLUSH Start-up Festival, one of the leading start-up and technology events in Europe.
The mission of SLUSH'D events: “to create and help founders that change the world.” Together with the Campus Founders team, we developed this approach individually for Heilbronn and translated it into an unmistakable set-up. The decommissioned power plant of the EnBW power station in Heilbronn was transformed into an impressive Start-up Valley for one day. The dark and mystical halls formed the perfect contrast to the colorful and loud start-up scene that gathered there for the first Heilbronn SLUSH'D.
An individual room-in-room concept with Main Stage, 2nd Stage and Start-up Booths ensured that the mix of excellent keynote speakers, top-staffed panels and a large number of start-ups in the E-Werk became a melting pot.
Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut, Heilbronn's Mayor and Dieter Schwarz (Dieter Schwarz Foundation) were also on site.
We laid the foundations for the communication and marketing strategies, helped set up the ticketing and took care of all the logistics. In addition to accreditation, this also included coordinating the volunteers, speaker management, content creation, merchandising, the complete set-up, technical implementation, catering for 900 participants and the after-show party including a Live-Act.